"As a negative movement which seeks the supersession of art in a historical society where history is not yet lived, art in the epoch of its dissolution is simultaneously an art of change and the pure expression of impossible change. The more grandiose its reach, the more its true realization is beyond it. This art is perforce avant-garde, and it is not. Its avant-garde is its disappearance."
Debord, Guy. Society of the Spectacle, Black & Red, 1983. #190
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Debord speaks of art and commodity as mutually exclusive. Only when the commodity vanishes does the art emerge. But at the same time, commodity also cannot be "art," if art is spoken of as content and narrative without the audience's consciousness on the form and technology. As technology exists first as commodity, and only becomes functional as narrative tools when its form becomes subconscious and absorbed as a daily routine, a way of living that we no longer notice as new.
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