"The struggle between tradition and innovation, which is the principle of internal cultural development in historical societies, can be carried on only through the permanent victory of innovation. yet cultural innovation is carried by nothing other than the total historical movement which, by becoming conscious of its totality, tends to supersede its own cultural presuppositions and moves toward the suppression of all separation."
Debord, Guy. Society of the Spectacle, Black & Red, 1983. #181
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The stigma of innovation is that in order for the audience to interpret the content which the innovation communication, the audience must first be familiarized with the technology of this innovation. Hence,the effectiveness of an innovation is always put behind by this initial roadblock of comprehension. From this roadblock, a separation emerges.
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